Thursday, 22 March 2018

The minimalist approach to Twitter

Twitter can be, but doesn’t necessarily have to be, overwhelming. It can instead be used minimally and in an organised, systematic way.

There is obviously no one right approach to Twitter. Some of us have several accounts, while others manage their tweets via just one account. Some Twitterers send out tweets strictly limited to work, whereas others mix in tweets of a more personal nature, too. Some of us are very active, while others just lurk on Twitter. And all these approaches are okay.

One comment by Alison Hughes, the presenter at a workshop hosted by ITI's Western Regional Group in Bristol in June 2017, sparked the idea for me to write the present blog post. Alison commented that she generally avoids information overload, as well as overloading others on Twitter.

Twitter can be used minimally and in an organised, systematic way

It struck a chord with me in that I, too, generally try to avoid Twitter overload: I aim not to overload others and not to overload myself. It’s become part of what I call my “minimalist approach to Twitter”, which involves the following:

1) Restricting Twitter to my personal needs

If you’re in business, Twitter can be a brilliant marketing tool for acquiring more customers: it may be used in a targeted way to achieve specific marketing goals by engaging with companies and potential clients. Twitter offers a plethora of opportunities and ways for individuals and businesses to interact.

However, I do not see the need to use Twitter in this way. Instead, I use it merely for extracting useful articles and information. I also enjoy having the possibility of socialising with others occasionally as I’m working on my own at home. Restricting myself to this use of Twitter involves less strategising and organising on my part.

2) Minimising Twitter overload by setting up lists

Whenever I visit Twitter, I go straight into one of my personalised Twitter lists, depending on what I’m interested in reading right at that moment. For instance, to catch up on what my ITI colleagues have tweeted, I visit my ITI list. If I want to catch up on the latest Brexit news, I call up my Brexit news list. Or if I feel like indulging in the most recent minimalism tweets, I access my minimalism list.

Lists on Twitter are great for managing tweets: jumping straight into one of them means I won’t get lost in the masses of unrelated tweets that would jump out at me and overwhelm me straight away. For instructions on how to set up Twitter lists, see

3) Reducing Twitter activities

It’s a simple mechanism: the more you tweet, the more followers you’ll gain, and the more popular you’ll become eventually. Maximising your Twitter presence will help you stand out. By contrast, not being present on Twitter often enough may mean losing followers or missing out on interesting discussions or trends.

However, I’ve decided to sidestep those rules and keep Twitter use to a minimum. I don’t visit it every day, and even sometimes have Twitter breaks. As a general rule, I aim to be selective about what I tweet.

As with all things at our fingertips (especially apps on our phones!), it is very easy for them to take over our lives. However, by applying minimalist techniques, I find that Twitter consequently has not taken over my life.